PublishMyself.net » Marketing

A Seven Step Marketing Plan

Mike Daley — Thu, 04 Feb 2010 22:21:15 +0000

Every small business should have developed a business plan for 2010 by now. If you haven’t set goals, action plans, employee accountability, and timetables, then you’re like the blindfolded archer shooting at a target.

Part of the business plan is a marketing plan that looks back at what worked and didn’t work in 2009. Taking these aspects into consideration, what improvements in your marketing need to be done in 2010 to improve and grow?

You can develop a simple yet definitive marketing plan by answering these 7 questions:
1. Define the purposes of your marketing plan and how are you going to achieve them. Maybe it is to increase awareness of your location. Possibly the marketing plan wants to grow a new niche product you are selling. It can be as specific as to provide awareness and reach a certain dollar sales goal.
2. Determine your target market. Believe me when I say it is not “everyone”. As a small business owner you should have a well defined target market. Even if you just sell on the web, your target market is not everyone on the web. Maybe you don’t ship overseas. Maybe only people who fish want to buy your rods and reels. You have a limited budget, so limit your audience.
3. What is your niche? This can be things like your expertise, efficiency, exclusivity, customer satisfaction, loyalty, or a unique buying experience. A question within a question to help you determine a niche is “We want to be known as…?”
4. What are the benefits and competitive advantages of your product or service? The customer wants to know “What’s in it for me?” A marketing plan should be focused on helping the sales team sell benefits, not features. A self cleaning oven is a feature. You don’t sell features; you sell benefits. So the benefit is convenience.
5. What do you want your identity to be? This is a visual expression of your company including the look, feel, color, and logo. Anything that meets the senses of your customers can convey your company’s identity.
6. What are your marketing weapons? Some examples are print advertising, television, the web, public relations, etc.
7. What is your marketing budget? The total should relate to a percent of sales it is expected to generate. Each marketing weapon defined in #6 should have a budget.

Finally, your business plan and your marketing plan are living documents. Revisit them and refine them. One constant question you and your team will answer in all of this is “What can we do better?”

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Local Business Marketing Online Equals Big Business

admin — Mon, 01 Feb 2010 15:26:19 +0000

Marketing a Local Business Online

When I first started internet marketing, I looked for national and international companies to promote. I thought that the potential of the World Wide Web would be greatest for companies that could service people from all over the US, or even all over the world. But I missed the power of local geo-targetting. Sometimes it is much easier to rank for companies that only do business in a local area.

And sometimes you can use the power of local marketing to target companies that do business in other areas too. Imagine how much easier it would be to hit the first page of a search engine for a variety of local searches instead of trying to compete with all of the national or international companies.

What does that mean? It means that it may be much easier and faster to target Red Widgets in Omaha and Blue Widgets in Des Moine that it would be to just try to target a keyword like Widgets!

You can also find plenty of local busines directories, and some of these are very popular sources of information for internet searchers who need a product or business!

Consider a real world example. Are you trying to find consumers who want a good deal on homeowners insurance? Maybe it would be much easier to target Houston Insurance. In a large city, it might even be good to target parts of town. So maybe you should change it to Midtown Houston Insurance. You can test several campaigns like this. Smaller and more targetted efforts may pay off better than one large one for the whole USA!

Houston Business Listings

Visit our Free Houston Business Directory for Houston Metro Area Businesses that want to serve local people.

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Become a Solution Seller

Mike Daley — Thu, 31 Dec 2009 05:02:24 +0000

When I was in college I worked selling clothes in a menswear shop. When I started, my natural approach to a customer was the common phrase”Can I help you?” to which I would get the common phrase “No thank you, just looking.”
I soon learned that if I wanted to engage the customer I needed to develop a relationship. Essentially I was running my own business since we worked on commission. And just like every successful entrepreneur, I had to determine the customer’s need and present a benefit to satisfy their need.
Soon my approach was to guide the customer by telling them what was new in stock or what might be on sale. ‘Hello there, men’s trousers are through to the left, shirts are straight ahead, suits are next to the shoes, over there. Is it anything in particular you are looking for?’ This technique allowed me to ferret out their need. Maybe it was a navy blue pinstripe suit or a tie for a particular shirt. This nearly always caused customers to tell me what they were seeking and allowed me to help them.
As I say in my seminar Relationship Selling, become a solution seller. Every potential customer has a need otherwise they would not have come into your shop, sent you an email, or called you on the phone. It’s up to you to determine the need and present the benefit your product or service can provide. Chances are the sale is just waiting to be consummated.

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Promote your music with no budget

discoking — Sat, 26 Dec 2009 19:27:56 +0000

Do you create music and sell online? Maybe you sell on Spotify, Last.fm or some other online service. Maybe you have a band who tours small towns and mostly play on bars and don’t sell any CD:s. Well – either way, this article is for you.

I take examples from the Swedish electronic artist Pingo® who recently released an album directly on Spotify, through the online label SouthPole Radio. With no budget at all, the name is out there and sales and streams are made. This is how you can copy that promotion plan and do the same thing yourself with your band, your artist, your music.

If you want to release your music on Spotify, please read my article ”How to get your music on Spotify – and earn money on it!”. Then head back to this text and find out how to start promoting!

Last.fm is a great place for an artist to write more about himself, push the music to friends and start a fan-base. MySpace is today also a very good artist platform. However, both of them lack a lot, specifically in technology, since both of the websites are a bit old fashioned and – especially MySpace – is a slow and heavy site with too much scripts and bad design. However, since the sites are used by so much people, they are still two sites that an artist should sign up on.

After adding your artist page to MySpace and Last.fm it’s time to create your own website. If you don’t already have one (you should!), then find a good webhost (I suggest HostGator, since it’s cheap and have very good service in different languages) where you easily can install a Wordpress blog. Hostgator (and many other hosts) have the cPanel. cPanel is an add-on many hosts have where you easily can install several different scripts and functions for your website. Wordpress – the blogging script – is one of these.

Before you buy hosting, however, you need a domain name. You can buy that online on any domain registrating company (I usually use GoDaddy). Choose a name that is as close to your artist’s or label’s name as possible. Try to go for the .com domain, but if that is not accessable, you can go for anything – if you have your band residing in any other country than USA, you should of course go for that country’s localized top domain.

Hosting and domain name is the only costs in this. The hosting is around $5 per month, and the domain name is approximalty $10 for a whole year.

When you have linked your domain with your hosting, head into the cPanel and do the easy installment of the Wordpress blog. After that, head into the Wordpress admin panel and choose a theme that fits your artist or label design. Now you have your own place on the ‘net and now the real business starts.

Use Twitter. Create an account if you don’t have one, and see to it that the Wordpress theme you are using also can handle a Twitter ”widget”. Installing such a widget in Wordpress makes your latest twitter end up directly on your website.

In Last.fm link your feed (the rss-link from your Wordpress site) to the site. You can add this in the Music Manager on Last.fm.

Now sign up for a YouTube account. Make a video. You can make any video you like to one of your tunes using a regular video- or digital camera. Either just film yourself singing, have a friend film you live or do a stop-motion animation (as Pingo® did) or anything else you can think of! There are lots free software out there that can help you with the editing and creation of your video.

Upload the video to your YouTube account and use the embedd link on your Wordpress blog. Write a news post about it, and see the news post end up on Last.fm too!

Now use your own network to promote your website. The nice thing with all this is that you now can sell your music as downloadable mp3’s via Last.fm, get payed for it, get payed for streams via Spotify – but only have to take care of two things: your news posts on your website and your small twitters via Twitter. Everything else is updating itself!

So next time you are on tour – create a banner that has your website’s domain name on it. Spread the word of your domain name to your friend. Make stickers and put on your car. Spread that domain name any way you can!

The beauty in this is that you don’t have to spread your Twitter (since that feed is visible on your website, people may sign up to your Twitter account when they have found your website), you don’t have to spread your MySpace, Last.fm or Spotify links (which all can be a bit weird to send out to people anyway).

So with a little time, only a few bucks and some tweaking – you can end up selling your tunes for your unknown band in no time, with just a single domain name to spread and a lot of sites promoting your music.

Good luck!

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To Twitter Or Not To Twitter – Is It Sweet To Tweet?

CliveSexton — Sat, 31 Oct 2009 15:36:30 +0000

Britain is obsessed with Twitter…starting life in 2006 as a research project at US podcasting company Odeo the site has replaced Facebook as the social networking tool du jour letting users fire off missives of (“tweets”) of no more than 140 characters. Many rich, famous celebrities have embraced Twitter – Stephen Fry, I believe, is the 2nd most prolific tweeter in the world. And professionals in the interim management world aren’t far behind.

Lastminute.com founder Brent Hoberman described it as “a fascinating zeitgeist tool. It’s an excellent way of understanding trends, seeing what people are talking about and what’s firing their imaginations. It also feeds into our celebrity culture; the nosiness that makes us human. There is always someone out there having a better time than you and you want a bit of it. ”

Brent is not alone; Barack Obama has been at it for ages…

Right now it is the place to be, it’s got the PR and the momentum but it does not have the revenue model at present and it’s purely venture capital funded.

To the uninitiated, messages are known as tweets and people who read your messages are called followers. Then there is the particular Twitter culture and mode of behaviour: sociability is enhanced by retweeting messages you find illuminating by rebroadcasting them to your followers. Among hardcore users, gratuitous self-promotion is frowned upon.

Twitter has stumbled upon a formula that a whole generation of internet start ups has been searching for: a way for people to connect with friends, express themselves and find information that stands a chance of one day becoming as popular as other mass online trends such as blogging and social networking.

Three years old, the Silicon Valley company only has 29 employees whilst the basic service will remain free, business users as on LinkedIn may be charged for extra functions. Meanwhile there is a viral network effect which is giving it great growth. The Twitter phenomenon has much to do with the fundamental simplicity of the idea. Operating at a juncture of blogging, texting and social networking, the service defies easy categorisation. “Because it is undergoing such rapid evolution, it’s hard to slap a label on it” says Peter Fenton a partner at Benchmark Capital, who has joined Twitter’s board.

Businesses have been keen to tap into a rapidly growing network like Twitter. The fact that users can choose which messages they want to receive could open the way to a new “opt-in” marketing says Bob Pearson of Dell. The computer maker for instance, issues a stream of tweets about new discounts on its products.

In summary Twitter’s six secrets of online success:

Immediacy: Real-time flow of comments and adaptability to mobile handsets makes it more immediate than blogging
Brevity: Limiting messages to 140 characters makes it easier to produce and easier to digest
‘Pull’ not ‘push’: The ability of users to choose whose tweets they follow makes it less random than email
Searchability: Messages can be searched, making the content more accessible than the comments on a social network
Mixing the public and the personal: A user’s personal contacts are on an equal footing with public figures.
‘Retweeting’: By copying and retransmitting messages, users can turn the network into a giant echo chamber.

This past week Twitter has been in the news several times:

Life or death – A snowboarder was found dead but Twitter had been used in the search and kept searchers up-to-date
Twitter has been used very effectively to raise money for Comic Relief, after the Twestival and the current hitchhike of Twitchhiker, the TwitterTitters have compiled new book of comedy all this raising well deserved funds for Comic Relief.
On the commercial side-a US based IT company has developed a network of sensors that measure the amount of moisture in the soil and compares it to the optimum moisture level. This data is sent to a local network. The data is then turned into a text or Twitter message, to tell you when you need to water your plants. So how cool it is that your plants can now Twitter you to tell you they are thirsty!

Give it a go….find out which UK and US politicians use Twitter the most at www.ft.com/twitteringclasses

Here are some well known Twitterers….

Stephen Fry
Will Carling
Russell Brand
Demi Moore
Chris Moyles
Britney Spears
Lance Armstrong
John Cleese
Snoop Dogg
Noel Edmonds
Bill Gates
Richard Branson
Jamie Oliver
Toby Young
Boris Johnson

Can interim management professionals afford not to join the Twittering classes?

Inspiration for this blog from the FT, The Observer, Computing and Metro, thank you.

View my interim management blog to find out more.

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Why You Should Buy an Online Business

Jhoana_Cooper — Sun, 18 Oct 2009 13:20:23 +0000

Have you ever wondered why it is good to buy an internet business? When you buy an online business, you get to have easy and efficient money making activities online. It is very cost-effective and there is good potential to earn big. It is no wonder a lot of people are looking into this newfangled way of earning an income. In today’s technology, the time is ripe for choosing to be part of this – especially since it is here to stay.

When you buy an internet business, you are looking at the potential to work from home. No longer will you have to get up in the morning, get ready, go to work and be under a company’s time. When you buy an online business, you can become your own boss and make as many executive decisions as you please without needing to consult with any higher ups – especially because there are none! So when you buy an internet business, you run your own ship and take all the credit and success for every good thing that will come out of it.

When you buy an online business, you have the opportunity to run as many businesses as you feel that you can manage. Most people who have decided to buy an internet business and found that they have the knack for it end up purchasing several types. This is because you can work from home and everything is done via remote control. You could have three or four online businesses where all the transactions are done on the internet or with minimal shipping and freight services as well. Basically, when you buy an online business it’s like having your own chain.

Third, people who buy an online business found that they are able to cut a lot of costs here and there. Being employed in an office in a business district brings with it a lot of costs. You pay for your commute, your parking, your lunch, a fresh set of business attires and other expenses that come with the job. When you do your business online, you can simply do away with these expenses. You will not have to shop for expensive business attires – you can dress as casually as you like. You can make your own meals, stay put at home and save gas instead of commuting.

These are just some of the reasons why a lot of people have decided to venture into the world of online business.

When you buy an internet business , you get to save a lot of money with less costs. Aside from this, you also have the luxury of becoming your own boss when you buy an online business .

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Twitter tips & tricks for your business

ZetaDigital — Wed, 14 Oct 2009 16:13:07 +0000

If used correctly, Twitter can be a great communication tool for your company to get its message out to clients and customers. It can also have a negative effect if not used correctly, especially if you don’t check your profile regularly and post frequent tweets. In this article I will give you a simple guide on how to set up and successfully manage a Twitter account for your business.

Give your followers value

Before you even set up a Twitter account, you must plan a campaign and set goals for what you want to achieve. What is the purpose of your profile and what will your customers gain? If you were a customer what would benefit you? If you wouldn’t want to follow the updates then most probably neither would your customers.

Keep your profile updated with regular tweets, but only if they are useful to your followers. You don’t want to tweet useless updates like “I am hungry” which nobody is interested in. Tweet links to blog posts, discounts, news stories and anything else your customers may find interesting. Once you find a topic that brings in a lot of followers or sparks discussion you can expand on this and even write a follow-up blog post.

Don’t over-tweet and clog up your followers’ profiles because they will most probably be following other companies too. There’s a danger that your tweets may get in the way of other updates and people will just stop following you.

Etiquette

Twitter is not an instant messenger. It is designed to communicate to thousands of users at once. Try to make your tweets appeal to all followers and don’t get stuck in two way conversations. Re-tweet (RT) other relevant tweets which your followers will find valuable. Reply to your followers and find related queries other users might have that you can answer.

Promotion

Use your corporate branding to style your profile so users trust you and don’t think it’s a fake profile. Find other users which are related to your industry and follow them. They might return the favour and in turn pass on their followers.

Research what other people are saying before posting a tweet. Use Twitter Search to see what key phrases are being used and try to include them in your tweets. Use hash tags before and after your key phrases. Tweet at peak times so your tweets don’t get lost. Peak times can vary depending on your industry and country but the majority of users go on just before and after work.

If you have a company blog or website, add a link or feed so that people can see your latest Tweets. Add a link in your email signature.

Tweets

When it comes to writing a tweet, don’t just write “Here is a great article http://bit.ly/crDzc.” Spark conversation by asking a question e.g. “None, sharp, crisp, strong or smooth? Which photoshop anti-aliasing works best? You decide… #photoshop #design http://bit.ly/crDzc.”

Here I have asked a question which will entice followers and hopefully get a response and create even more exposure. I have also added key phrases so it will be picked up in Twitter Search.

Getting the most out of Twitter is a matter of trial and error. You can only find out what works for your company by trying different approaches.

Guides

Newbie’s guide to Twitter

Twitter Glossary

Hash Tags

Tools

http://bit.ly/ – Use this website to shorten your URLs/Links so you can fit more characters in your tweets.

http://twitpic.com/ – Upload and share photos on Twitter.

http://refollow.com/ – Manage your friends and followers on Twitter.

View the original article on the Zeta Press and Media Center

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How to Use Facebook For Marketing and Advertising

harrismiller — Wed, 07 Oct 2009 12:41:32 +0000

We’ve always wanted to make money anywhere, anytime and Facebook can be a good deal of source for that matter. With its huge network of users, you can easily market your product with minimal to zero cost. But this money making strategy can be hampered when facebook is actually blocked by your system administrator. This is very common to schools and establishments, but this does not mean that you’ll have to quit your quest to make big bucks, you can always reactivate facebook with the help of a Facebook Proxy anytime you want and continue with your strategy. Now, talking about strategy, let me give you a short background of facebook and how this money making business will apply.

A lot of people online want to know how to use Facebook for marketing and advertising. Facebook is one of the most popular social networking sites with over 250 million users who actively use it. Stats show that an average user on Facebook has nearly 125 buddies. Even though there are other competitive social networking sites, Facebook strives to have its own loyal users all over the world. Since there is so much traffic on this website, a lot can be done to make use of it to earn income. Hence, Facebook stands to be one of the best platforms to not only market but also to sell the products and generate good income.

In order to use Facebook for marketing and advertising to earn income, one should make sure that he or she has a good and an active profile that will be only used to market products and nothing else. Hence, it is advisable to make use of a new profile rather than using your regular Facebook profile. One of the most preferred ways of advertising any product on Facebook is to run ads. These ads can be used to target relevant users by age, education and geographic location. However, these ads do not come for cheap.

This is a known tendency that people usually buy from those people whom they now. Hence it is very important to market your products properly. The key is providing the users with the products and services on Facebook by marketing and advertising. This way you can earn when ads show up on Facebook or when there is sale of any products or services. One of the best ways to promote any products online is through affiliate marketing. The online merchants may ask people who own websites or blog to advertise or promote his products. After this, the person who has a blog or a website places an ad about the products and services offered by the online merchant. If there is any sale, the blog or website owner gets commission.
Like affiliate marketing, two-tier affiliate marketing is also one of the best ways to earn income steadily. Two-tier affiliate marketing can significantly improve the business of the online merchant. He not only gets increased traffic but also finds increase in the sales. Here is how it works. All you need to do is to affiliate with an online merchant.

The next step is to introduce more affiliates to the online merchant who are not direct affiliate but are sub-affiliates under you. You can then earn through the commission that is produced when there is any sales done by any of your sub-affiliates. The more sub-affiliates you introduce, the higher profits online merchants will make and more you will earn through the commissions.

To learn more about how to use Facebook for marketing and advertising Click Here. Or to see how Troy Pryczek can mentor you to make money online, and to claim your FREE! Internet marketing training videos visit http://www.BecomeAnOnlineGuru.com

Article Source: http://EzineArticles.com/?expert=Troy_Pryczek

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What is Page Rank?

clearpath — Tue, 29 Sep 2009 12:56:27 +0000

Page ranking is the basis of how search engines operate. By giving each page a rating based on the page’s quality and relevancy, search engines can begin to differentiate between quality sites and inferior sites. Through SEO practices, a company will improve their overall quality and thus improve their ranking in search engines. Since search engines want to give the best product possible to searchers, rankings assure users that they are getting the best search possible.

For each of the major search engines like Google, Yahoo!, or MSN Search, the results are displayed based on page rank. The best sites that most relate to the keywords used will appear at the top of the ranking, while sites that use those keywords less or aren’t as related to those keywords will appear further down in the rankings. Almost every search engine will then display results for the user from most to least relevant.

The search engine’s rank of pages takes several characteristics into consideration. If a user types “classic cars” into a search engine, they’ll get results that are ranked in order of relevancy to the topic. The first site listed on the search engine results page will relate closely to the words “classic cars,” and may be a company that sells classic cars, an article about various types of classic cars, or other information that’s highly relevant to those keywords. There may be millions of results given, but the search engine only displays about ten listings per page. The results on top are the most relevant, and relevancy to the keyword shrinks further down on the listings.

Since search engines typically display only about 10 listings at a time and the vast majority of users will only click on the first page of results page, ranking is very competitive. With some search terms, the user may end up with millions of sites in their results. Of those people who only click on the first page of a search engine results page, the majority of those users will only click on the first three results. Competition for the top three spots on Google for a popular search term can turn fierce. Some companies will pay exorbitant sums of money and time just to be in the top three listings of popular search terms like “jobs,” “cars,” or “dating.”

The goal of SEO practitioners is to increase page rank. This ranking is most critical because this ranking indicates where a particular page will appear on a search engine and thus how many visitors that page can expect. There’s no guaranteed or surefire way to directly increase page ranking, though. Because there are so many factors, and because these factors are often kept secret by the search engines, SEO practitioners may find themselves frustrated when trying to achieve better ranking. However, there are still many surefire techniques that will help increase a site’s page rank and maintain that high ranking as time goes on.

Clearpath Technology Search Engine Optimization company based in New Delhi, India provides private label SEO services for hundreds of agencies based in USA, UK, Australia, Amsterdam, Canada, and other countries. Dedicated 24 Hours Support

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Significance Of Micro Businesses In India

searchmarketing — Tue, 29 Sep 2009 12:39:17 +0000

Micro Businesses play a very important role in ensuring the processes of economic growth. They are employment-friendly, generating more and more employment especially rural and urban areas and they contribute to greater regional balance in levels of development.

According to Micro, Small and Medium Enterprises Development (MSMED) Act, 2006, an organization will be called Micro Business, if the investment doesn’t exceed more than 25 lakh rupee in Manufacturing sector and 10 lakh rupee in Service sector.

All over India around 13 million Micro and Small Enterprises (MSEs) have been registered with the State/UT Directorates of Industries. These MSEs form in to clusters in order to boost their competitiveness and to withstand the competition from large enterprises. India has over 400 SME clusters and about 2000 artisan clusters. Utter Pradesh is the state having more number (4,02,606) of MSEs and Sikkim and Lakshadweep are the states having less number (349 & 76 respectively) of MSEs.

These MSEs produce more than 6000 products ranging from simple consumer goods to the manufacture of many sophisticated and precision products like electronics control systems, micro wave components, electro medical equipments, etc.

Contributions of MSEs in India

India has a vibrant Micro and Small Enterprise (MSEs) sector with a total size of US$140 billion, are the driving force for the long-term growth of the Indian economy that plays an important role in sustaining the economic growth. According to the World Bank Institution, MSE in India contribute 45% to employment, 40% to GDP and 35% to exports.

Around 95% of the MSEs are industrial units and its present contribution to Industrial production is 39% and is expected to go up to 45%. MSEs share to national exports currently is 33%, which will increase to over 40% in next five years. MSEs providing employment to 322.28 lakh persons in 2007-08 and is projected to provide employment to 391.73 lakh persons in 2011-12.

Financial source for MSEs
The government has identified three important areas for increasing competitiveness in this sector: technology including quality, skills development, and finance. Of the three, technology and quality were to be focused, more than 15,000 MSEs have been assisted in obtaining ISO certification. The government is focusing on various schemes and policies for the smooth flow of the business.

MSEs get the financial support in the form of Incremental credits from Public sector banks, from Pvt./Foreign Banks and SIDBI/SFCs and from Emerging Sources (VC-PE, ECB, Factoring, etc.) Public sector banks are the major source in crediting the MSEs (around 58%). The government is taking measures to provide credit support and fiscal support and the credit flow has more than doubled from Rs.67,000 crore to Rs.1,48,000 crore since 2005.

In spite of the support given by the Government MSEs as a whole has been lagging behind in terms of growth and productivity. According to the results of the Third All India Census of MSEs with reference year 2001-02, the number of sick units during 2004-05 and 2005-06 were 1,38,042 and 1,26,824. The number of sick MSEs high in the states of Tamil Nadu, Maharashtra, Madhya Pradesh, Assam and Bihar. The main constraints, which the SME still face not only recession but also credit crunch and variety of regulations from Center, states and local governments. The private banks and financial institutions are still neglecting this sector.

Search-marketing.in website caters to micro businesses Internet marketing on developments in search marketing in India. It provides information and helps Indian online micro businesses to establish strong online presence and to leverage the Internet for business performance.

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