Local Business Marketing Online Equals Big Business

Marketing a Local Business Online

When I first started internet marketing, I looked for national and international companies to promote. I thought that the potential of the World Wide Web would be greatest for companies that could service people from all over the US, or even all over the world. But I missed the power of local geo-targetting. Sometimes it is much easier to rank for companies that only do business in a local area.

And sometimes you can use the power of local marketing to target companies that do business in other areas too. Imagine how much easier it would be to hit the first page of a search engine for a variety of local searches instead of trying to compete with all of the national or international companies.

What does that mean? It means that it may be much easier and faster to target Red Widgets in Omaha and Blue Widgets in Des Moine that it would be to just try to target a keyword like Widgets!

You can also find plenty of local busines directories, and some of these are very popular sources of information for internet searchers who need a product or business!

Consider a real world example. Are you trying to find consumers who want a good deal on homeowners insurance? Maybe it would be much easier to target Houston Insurance.  In a large city, it might even be good to target parts of town. So maybe you should change it to Midtown Houston Insurance. You can test several campaigns like this. Smaller and more targetted efforts may pay off better than one large one for the whole USA!

Houston Business Listings

Visit our Free Houston Business Directory for Houston Metro Area Businesses that want to serve local people.

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Tags: geo targetting, local marketing

This entry was posted on February 1, 2010 at 3:26 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed.