Can You Sell Insurance During A Recession?
Are you thinking of cutting back on your insurance marketing budget while struggling to produce insurance business during a down economy? It may be a mistake to totally cut back. Research has shown that companies that did well during the Great Depression, kept up with their marketing and sales work.
Where Are The Insurance Buyers?
With a troubled economy and the high price of gas, more consumers are choosing to travel the information superhighway to research, compare prices and shop for insurance. As consumers become more internet savvy, they are no longer content with insurance rates offered by their local insurance agency.
People Do Look For Insurance Online
The internet allows consumers the convenience of comparing quotes from a number of insurance agents and carriers in minutes, just by filling out one intuitive online questionnaire. ComScore, a preeminent media research group, has recently studied online auto insurance shopping activity in the United States. The study showed that 32 million people went online to shop for auto insurance in 2007, and over 12 million have actually purchased auto insurance policies. That’s a 37% increase compared to 2006. With such a massive flight of consumers to the internet to shop for insurance, internet insurance leads must be a major feature in your marketing portfolio.
Internet insurance leads are a little difference, and it takes awhile to learn how to use them correctly. These people are shoppers who want to do price comparisions. But if you are prepared to be flexible and provide information, you can make sales from these people. After all, they took the time to fill out an insurance quote form, so they obviously want to know more about whatever type of insurance policy they are shopping for.
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Look at more of our articles about using internet insurance sales leads the right way to prosper – even during a down economy.
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