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If used correctly, Twitter can be a great communication tool for your company to get its message out to clients and customers. It can also have a negative effect if not used correctly, especially if you don’t check your profile regularly and post frequent tweets. In this article I will give you a simple...
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“Primary key phrases” are the lynchpin of our clients’ online marketing campaigns. The organic position of these phrases is the strongest KPI we (and our clients) use to measure the success of a campaign. But rankings aside, how much traffic do these primary key phrases (or PKPs) actually generate? We can also ask, “Does...
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Twitter has been hyped as a great marketing tool for 2009 but only a small amount of companies are using it correctly. In this article I will go through how to use Twitter for your business. Firstly let me point out you must have a plan and goal for your Twitter account. Setting up...
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